An independent studio
founded in Florence
by Marco Battaglia.
Aspro Studio works across brand design, packaging, editorial and typefaces. A design approach grounded in visual intensity, in character, in memory.
"Aspro" is a sensory quality, but a design one too: it's what breaks the smooth surface of things, what introduces friction, what sparks perception.
Working the aspro way means refusing visual indifference. It means searching for an identity with edges, rhythm, tension. It means designing not to fill a space, but to leave a mark on memory.
Every project looks for a balance between rigour and instinct, between control and vibration, between order and friction. Because character is often born precisely from friction.
In a landscape saturated with correct but forgettable images, Aspro Studio works to create visual presences that stay.
Not surfaces to look at, but marks to feel. Not communication that accompanies, but communication that leaves a mark.
Because what is truly memorable is almost never neutral. More often, it's a little aspro.
Got an idea?