Amberfish Finest Collection

For Amberfish, we designed a uniform and elegant layout for the glass jars of the Finest Collection line, with the goal of creating a cohesive visual identity while highlighting the uniqueness of each product. We developed a shared graphic system in which every product was enhanced with custom lettering, designed to evoke specific cultural and regional references. Each variety tells its own story: Sardin recalls the Mediterranean world, Cod Liver draws inspiration from Norse culture, Tuna reflects Japanese aesthetics, Sprat references the Baltic Sea, Saury is inspired by Korean and Japanese traditions, while Salmon and Salmon Pâté take cues from French gastronomic culture. This approach allowed us to build a visually consistent and recognizable product line that also celebrates cultural diversity and connects with an international audience. The final design delivers a contemporary and balanced visual language, reinforcing Amberfish’s perception of quality while expressing a deep appreciation for maritime cultures and premium seafood.