Cloud 7 – Roma

With Cloud7 Rome, this approach makes its debut in the heart of the Italian capital. The hotel is located a few steps from the Trevi Fountain, the Pantheon, Via del Corso, and Piazza Navona. The entire project was conceived as a meeting point between art, design, and local culture, with simple and intuitive services and a constant focus on the sense of place.The goal of this brand design is to translate Cloud7's international identity into a Roman mood, maintaining consistency with the brand's codes while creating a visual narrative that reflects the soul of the city: warm, welcoming, and steeped in culture. To do this, I worked on a graphic language that combines hand-drawn elements, created with a classic, clean stroke, with a color palette inspired by the tones of the Roman skyline.The result is an identity that preserves the visual strength of Cloud7 while speaking the language of the Eternal City. A brand design rooted in its context, which reinforces the brand's positioning and integrates it harmoniously with its central location.