Freshdrip. Fresh new day
A more distinctive and competitive vibe for Freshdrip. A revamp with a fresh new outlook.
Freshdrip is a Dutch company that produces innovative disposable coffee filters, allowing you to prepare fresh drip coffee anywhere and anytime. I oversaw the artistic direction and graphic design of this complete packaging restyling project, bringing it to fruition with the actual production of the new packaging. The main objective was to update the brand image to a more premium and contemporary look, while reducing the marketing “blah blah” on the packaging for clearer and more direct communication.The new packaging conveys premium quality, fits perfectly in hotel rooms and on retail shelves, and is clearer and more intuitive for the end user. The restyling has made Freshdrip a more distinctive and competitive brand, strengthening its positioning as the ideal choice for hotels, travelers, and filter coffee lovers.
